HSBC // Dream Town

During 2 weeks, we built people’s dream homes in a few hours, using a 3D printer installed in the front window of HSBC’s main branch in Birmingham.

HSBC are moving people onwards by helping them secure a home in just one day. Every time a customer got inside the branch to book an appointment for mortgage, we invited them to take part in our Dream Town, selecting their dream homes in a iPad, which was sent straight to the 3D printer.

Each house printed, was placed in the city model, and by the end of the activation period, sent over to them together with our best wishes for the future.