A POWERFULL CAMPAIGN USING THE BEST BRAND ASSET: ITS LOGO.
The client asked us to create a campaign that would represent the product’s attributes in a smart manner, that would explain to women that they needn’t feel insecure when they’re going through one of « those days ».
The integrated campaign encouraged each woman to relax and put an end to their phobias, even the unexpected ones. Films, press ads and alternative media were developed to reinforce the brand’s positioning and impact the greatest number of women possible.
A case that works well in all languages and talks to all types of women, everywhere around the world. O.B. is the best-selling tampon in Brazil.
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